Google Ads · Widnes & the North West

Be heard first.

Google Ads, set up and managed for you. Your business at the top of the search when people need you now, with every call and form tracked back to the ad that brought it in.

Start a project Call 0151 316 0110
★★★★★ 5.0 on Google Written quotes, up front No long lock-ins

The short version

Think Mad sets up and manages Google Ads for North West businesses. We build search campaigns around the work you want, track every call and enquiry, and manage the account every week. Your ad budget goes straight to Google in an account you own. Our management is a separate, fixed fee agreed in writing, and there’s no long lock-in.

Written by Luke Hilditch, director at Think Mad·Checked by a person·Updated

Where your money goes

Two costs. Both out in the open.

Plenty of businesses never find out how much of their “ads package” actually reached Google. With us, you always can.

1Your ad budget

  • Paid straight to Google. From your business, in your own Google Ads account.
  • You decide how much. We’ll suggest a starting point, and you can change it any time.
  • You see every penny. Log in whenever you like.

2Our management

  • A fixed monthly fee. Quoted in writing before we start. It doesn’t go up when your budget does.
  • Set-up and tracking. Campaigns, keywords, ads and call tracking.
  • Weekly management. Checked, tweaked and reported on, every week.

Is it right for you?

When Google Ads makes sense.

Ads work best when people already search for what you do, a new customer is worth a fair bit, and your website is ready for visitors. We’ll tell you honestly if they’re not for you.

A good fit if…
  • People search for your service in your area
  • You can answer calls and enquiries quickly
  • Your website is fast and easy to contact you from
  • You want to know exactly what each enquiry cost
Probably not for you if…
  • Hardly anyone searches for what you sell
  • Your website isn’t ready for visitors yet
  • You need guaranteed results from a tiny test

What we look after

Ads that pay their way.

Search campaigns

Ads shown to people actively searching for what you do, where you work, when you can answer the phone.

Call and form tracking

Every call and enquiry tracked back to the campaign and keyword that brought it in. Otherwise it’s guesswork.

Keywords that pay

The searches that bring in real work, plus a growing list of the ones to stop paying for.

Landing pages

Ads only work if the page they land on converts. We’ll make sure yours does.

Find out more
Weekly management

Search terms, bids, budgets and ads checked every week. Not set up and forgotten.

Plain-English reports

Monthly: what you spent, what came in, and what we’re changing.

How it works

From first call to first enquiry.

Step 1Have a look

Your goals, your competitors and, if you have one, your current account.

You: tell us which jobs you want more of.

Step 2Set it up

Tracking first, then campaigns, keywords, ads and landing pages.

You: approve it before anything goes live.

Step 3Launch & learn

The early weeks find the searches and messages that bring in real enquiries.

You: tell us which enquiries were good ones.

Step 4Manage weekly

Search terms, bids and budgets checked every week, with a monthly report.

You: answer the phone.

What it costs

A fixed fee to manage it. Your budget, your call.

Our management fee is quoted in writing and doesn’t change when your ad budget does. No long lock-ins: if the ads aren’t paying their way, you can stop.

What changes the price

How many campaignsHow many areas you coverLanding pages neededTaking over an old account
1Written down, up frontYou get a quote in writing before any work starts, so you know the cost before we begin.
2No long lock-insMost of our work is month to month. If a job needs a contract, you’ll see the terms in writing first.
3No surprise extrasAnything new is agreed with you first, never on an invoice first.

FAQ

Google Ads questions, answered.

Can’t see yours? Call 0151 316 0110 and ask a real person.

Do we pay Google directly?

Yes. Your ad budget goes straight from your business to Google, in an account that belongs to you. Our management is a separate, fixed fee, quoted in writing before we start.

How quickly can Google Ads bring in enquiries?

Ads can show as soon as the account, tracking and landing pages are ready. The first few weeks are about learning which searches bring in real work, so it gets better as we refine it.

How much should we spend on ads?

It depends on how competitive your searches are, how many enquiries you want and what a new customer is worth to you. We’ll talk it through and suggest a sensible starting point. You can change it any time.

Who owns the account?

You do. If we ever stop working together, the account, the campaigns and all the history stay with you.

Can you take over our existing ads?

Yes. We’ll review the account first, tell you what we’d keep and what we’d change, and only then make changes.

Is there a contract?

Not usually, and if one’s needed you’ll see the terms in writing first. If the ads aren’t paying their way, you can stop.

Ads need somewhere good to landBack up every good word.

Ads only pay if the page they land on turns visitors into enquiries. That’s what our websites are built to do.

Start a project

Fancy a brew and a natter?

Tell us about your business and what you need. One of the team will reply within one working day, and there’s no obligation.

Start a project 0151 316 0110

YouHiya, we need a new website. Can you help?

Within one working day

Think MadAlright? Course we can. Fancy a brew and a natter this week?