Paid Search (PPC)​

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Unleash the power of PPC with Google Ads

Welcome to the dynamic world of Pay-Per-Click (PPC) advertising, where instant visibility and targeted traffic are just a click away. At Think Mad, we specialise in leveraging the power of Google Ads to place your business at the forefront of your customers’ search queries.

Transforming clicks into customers

PPC is more than just an advertising strategy; it’s a direct line to your potential customers. With our expertly managed Google Ads campaigns, you gain the power to appear at the top of search results, directly addressing the needs of your audience at the moment they are searching.

Expert Google Ads Management at Think Mad

Our approach to PPC is built on a foundation of precision and performance. We focus on Google Ads because it offers unmatched potential for reaching a wide yet highly specific audience. Our team crafts campaigns that not only attract clicks but also drive conversions.

Comprehensive PPC Services

Our PPC management services include:

Keyword Research

Identifying the most effective keywords to target your ideal customers.

Ad Copywriting

Creating compelling ad copy that speaks directly to your audience’s needs and desires.

Bid Management

Strategically managing bids to ensure the best possible return on investment.

Conversion Tracking

Analysing data to track the success of campaigns and make data-driven decisions.

Campaign Optimisation

Continual refinement and optimisation of campaigns for peak performance.

Strategy tailored to your goals

At Think Mad, we understand that every business is unique. That’s why we create customised PPC strategies that align with your specific business goals and budget. We ensure that your advertising budget is spent wisely, giving you the best possible returns.

Featured work

Meet our Google Ads Specialists

Our team is comprised of certified Google Ads specialists who are passionate about PPC. Their expertise and commitment to staying ahead of the latest digital trends make them an invaluable asset to your advertising efforts.

Luke Hilditch

MD & Senior Web Developer

Derek Tierney

Digital Growth Director


AI Content Writer


Digital Marketing Manager


Uncover everything you need to know about our products and billing processes. If your query isn’t addressed here, our friendly support team is just a chat away, ready to assist you.

What is PPC Google Ads?

PPC Google Ads is an online advertising model where advertisers pay each time a user clicks on one of their online ads. Google Ads, the most popular platform for PPC advertising, allows businesses to create ads that appear on Google’s search engine and other Google properties. This model is an effective way to drive traffic, generate leads, and increase sales.

How do Google Ads work?

Google Ads operates on a pay-per-click model, where users bid on keywords and pay for each click on their advertisements. When a search is initiated, Google dives into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The winners are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

What is the difference between PPC and SEO?

PPC (Pay-Per-Click) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. In essence, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. SEO (Search Engine Optimisation) is different in that it’s focused on optimising a website in order to get traffic from organic search results. While PPC results are immediate, SEO is a longer-term strategy.

How much does it cost to run a PPC campaign?

The cost of running a PPC campaign on Google Ads can vary greatly depending on factors like the competitiveness of your keywords, the quality of your ad campaigns, and your industry. You’re in control of your budget, and you only pay when someone clicks your ad. You can start with any budget and stop your ads at any time.

Can I set a budget for my PPC campaigns?

Yes, you can set a budget for your PPC campaigns in Google Ads. You decide how much you’re willing to spend each day on a campaign and set a maximum daily budget. Google Ads will then show your ads as much as possible until your budget is met.

What are negative keywords?

Negative keywords are a type of keyword that prevents your ad from being triggered by a certain word or phrase. They’re used to target only the most interested customers, reduce costs, and increase ROI by ensuring your ads aren’t shown to people searching for irrelevant terms.

Lets Get Started

Ready to amplify your online presence? Contact Think Mad today for a free consultation. Let us show you how our PPC services can transform your business.