Polycon Surface Water Dainage



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How we knew we had delighted our clients with our work….

Ged, the MD not only told us he was delighted with the website, he has not commisioned us to build an ecommerce website for the business called www.polychannel.co.uk

We have also been brought in to look after the digital marketing stragegy for the whole business!

  • Secure Hosting

  • Website Design

  • Business Marketing

  • Business Strategy

  • Google Analytics

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The Background – Why did Polycon need help from a specialist Agency like Think Mad?

Ged Mason set up Polycon in 2014 having recognised there was a need from prospective clients in his sector to find a channel drainage supplier that could provide innovative and cost effective channel drainage products and solutions.   There are so many different drainage options for a buyer to choose from that it can often be difficult to know which channel drainage option is the best for the application required.

With over 20 years experience in the industry Ged knew that if he could deliver the right channel drainage solution at the right price and spend time helping the customer through the whole process, he would be offering something that most other suppliers did not offer.

In the early years of business the Polycon approach was proven to be correct and the business has gone from strength to strength.   When Ged first set up the business, like any new business, he had a limited budget and the initial budget website that was built to help Polycon have an online presence was looking tired; no longer reflecting the image of a fast growing, innovative and forward thinking manufacturer.   This is were Think Mad come into the picture…  


What did the client need us to do?

For this next phase in the business, Ged needed to find a web design agency that didnt just simply build a website based on what he wanted.   He needed a company who could look at his business, and the sector itself, and give him full confidence that they understood the needs of his business.  He didn’t want just another new website that looked amazing on the eye.  He wanted a website that actually worked from the perspective of the buying customer.  A website that clients could use as a source of reference that answered the key questions of…

What channel drainage option do I need? What Do I need to spend? How can I keep costs to the right budget?

Of course, as well as this, he did want it to look great aswell!  And thats were our media and digital experience comes in.     Having spoken to a number of web design agencies who showed their full range of designs, none of them gave Ged the confidence that they would be able to deliver on all the brief.   So when we came along offering to not just design a new website, but actually come and work at his office with his team on the project, he was instantly impressed.

Our simple straight forward objectives were

  • We will come and work with your team each week at your office so that we can immerse ourselves in your business and fully understand what you do and why you do it that way
  • Agile Approach – We all agree what you need on a day to day, week to week basis and implement it on the new site.  (this prevents any costly shocks at the end of the project)
  • We teach your staff how to upload content, images, case studies during the build phase of the website (always the best way to save money after the website is finished because any futher chances and addtions can be done in house preventing further devopment fees or training costs)
  • We deliver an amazing looking website that actually meets the needs of your customer which helps them research your prodcusts and how they are applied in the real world.


The Outcome – What the the finished solution look like?

The end result was a modern professional website that ticked all the boxes from a customer perspective.  Take a look at their website at www.polycon.co.uk.


What happened next? How we knew we had delighted our clients with our work. Ged, the MD not only told us he was delighted with the website, he has commissioned us to build an eCommerce website for the business called www.polychannel.co.uk

We have also been brought in to look after the digital marketing strategy for the whole business!